Kampanye Anti Pemasaran Susu Formula yg tidak etis dari Mia Sutanto

30 April 2007

Dear moms,

HANYA DIBUTUHKAN 3 MENIT untuk cut and paste….please ajak temen2
dan sodara untuk berpartisipasi….mudah2an dengan adanya banjir e-
mail dari ibu2 yang peduli, maka NUTRICIA akan menghentikan
penayangan iklan mereka yang MEMBANDINGKAN ASI DENGAN SUSU FORMULA
(ASI memberikan imuniasi di awal kehidupan, tapi NUTRILON memberikan
imunisasi seumur hidup).

All you have to do is:

1. klik kesini:
http://www.nutricia.co.id/index.php?
option=com_contact&task=view&contact_id=6&Itemid=3&Itemid=3

atau

klik:
http://www.nutricia.co.id, kemudian klik lagi bagian “contact us”

2. isi kolom nama, alamat email, dan subject:
PROTEST OF ADVERTISING CAMPAIGN: NUTRILON ROYAL 3 WITH IMMUNOFORTIS

3. Cut and paste surat dibawah ini:

Marc de Rouw
President Director
PT Nutricia Indonesia Sejahtera

Dear Sir,

As you know, manufacturers of baby foods should abide by the
provisions of the International Code of Marketing of Breastmilk
Substitutes and subsequent, relevant Resolutions of the World Health
Assembly.

I am very concerned and shocked to see your latest advertising
campaign that was aired on Trans TV, Wednesday 25 April 2007 at
5.45pm, for the product NUTRILON ROYAL 3 with Immunofortis
(”Product”). The ad clearly compared breatmilk to artificial milk,
claiming that breatmilk provides the best immunization during the
first years of life, but that as the child grows older, the Product
provides Immunity For Life (suggesting that breastmilk does not).

Researches have shown that breastmilk provides optimum, and the best
immunization not just during the early years of a child’s life, but
even throughout childhood and adulthood. Breastmilk lowers the risks
of various diseases and illnesses, among others: (1) childhood
leukimia and lymphoma, (2) juvenile onset diabetes, (3) bowel
diseases and diarrhea, (4) ear infections, respiratory infections,
pneumonia, asthma and eczema, (5) bacterial meningitis, (6)
adulthood rheumatoid arthritis, (7) osteoporosis, (8) breast cancer
and ovarian cancer, (9) lower cholesterol, and (10) childhood and
adolescent obesity.

In light of the overwhelming facts supporting the evidence of
LIFELONG IMMUNIZATION BENEFITS (Immunity For Life) of breastmilk, I
ask that your company instantly stop any and all public airing of
this most recent media campaign, including each and every print and
electronic advertising that directly or indirectly depicts
breastmilk as inferior to, or even the same as artificial milk.

I also ask that you act immediately to review your baby food
marketing practices and end any and all violations of the
International Code and Resolutions immediately.

Please confirm that you will take this action.

Reagards,
Mia Sutanto [Nama diganti nama sendiri]
Indonesian Breastfeeding Mothers Association

5. klik send.

That’s all….just 3 minutes but you can make a difference!

Thanks ya moms!

Salam ASI!
Mia